The “Problem behind the Problem” Workshop

Master the “Why Behind the Why” to Solve Real Strategy Challenges

Too many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often, getting to that problem reveals the entire strategy.

This hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice, building your strategy muscles.

How It Works:

• Quick framework setup covering the “Dump a Problem” and “Why behind the Why” methods
• Guided “why, why, why, why” sessions to show you the techniques
• Small group breakouts where you practice with real-world problems
• Group sharing and feedback to see how others approached the same challenge

What You’ll Walk Away With:

• A proven method for problem excavation you can use immediately
• Practice with diagnosing the core problem
• Fresh perspective on problems you thought you understood

This is event is for Sweathead Members only.

Want to join? Check out our Sweathead Membership and see all that’s included.

Already a member? RSVP here