The Sweathead Do-Together 2023

Mission: Irreplaceable

Wed Nov. 8 & Thurs Nov. 9

12pm to 3pm ET.

We’re inviting our favorite advertising creators to help you survive the future. And we’ve asked them to bring a plus-one, someone they learn from or work with.

This is an online-only strategy conference. Videos of the sessions will be available for a limited time after the conference.

We are offering a 48-hour discount to people outside North America: get your earlybird ticket for $99 (regular price $495).

Mission: Irreplaceable

Wednesday, November 8,
& Thursday, November 9, 2023

12pm to 3pm ET

Online with 30-day watchback if you miss some of it

 

We’re going to psyche you up, skill you up, and trend you up.

We’re offering a 48-hour discount to people outside North America: get your ticket for $99 (regular price $495).

12+ speakers

Six hours of online conference

30-minute sessions

Hands-on exercises

Watchback available for a limited time

12 months of Starter Mode Membership to new members

Mission: Irreplaceable

The advertising industry is under pressure. Young talent sees other industries as sexier. According to a recent 4As survey, 20% of the industry is in its first year. Companies are exploring how to replace people with artificial intelligence. Advertising minds aggressively age out of the industry after the age of 40. But many leave earlier.

So, in this year’s version of The Sweathead Do-Together, we’re going to ask the people you listen to to tell us what skills and mindset you’ll need to scrape through the future.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

The Fight Against Mediocrity

Strategy roles have never been in so many companies in so many countries. But a lot of these companies are new to strategy – or, account planning – and don’t always know how to help it succeed.

In this year’s version of The Sweathead Do-Together, we are going to take a stance – mediocrity is a habit but it’s a crap habit.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

Mission: Irreplaceable

The advertising industry is under pressure. Young talent sees other industries as sexier. According to a recent 4As survey, 20% of the industry is in its first year. Companies are exploring how to replace people with artificial intelligence. Advertising minds aggressively age out of the industry after the age of 40. But many leave earlier.

So, in this year’s version of The Sweathead Do-Together, we’re going to ask the people you listen to to tell us what skills and mindset you’ll need to scrape through the future.

We’re inviting people we love and respect to:

Psyche You Up
Leave with a fire lit
under you.

Skill You Up
Start your next project with new skills.

Trend You Up
Update your knowledge of the world and technology.

We Welcome Back Our Very Irreplaceable Hosts

Freelance Strategy Director

Principal Brand Strategist,
Remitly

We Welcome Back Our Very Irreplaceable Hosts From Last Year

Freelance Strategy Director

Principal Brand Strategist, Remitly

Speakers Who’ve Accepted The Mission

30-minute talks and hands-on workshops.

Derek Walker

Derek Walker

CEO, brown & browner

What Makes You Makes You Irreplaceable

Rosie Yakob

Partner, Genius Steals

Talk title to come

Rob Estreitinho

Planning Director, VCCP

Push The Tempo: How Generative AI Can Help You Find Your Groove

Vikki Ross

Vikki Ross

Brand & TOV Consultant

In conversation with Denny Tu
Derek Walker

Derek
Walker

CEO, brown & browner

What Makes You Makes You Irreplaceable

Rosie
Yakob

Partner, Genius Steals

Talk title to come

Rob
Estreitinho

Planning Director, VCCP

Push The Tempo: How Generative AI Can Help You Find Your Groove

Vikki Ross

Vikki
Ross

Brand & TOV Consultant

Conversation with IMAX CMO Denny Tu about creative strategy and Oppenheimer

Heather LeFevre

Freelance Strategist, author of “Brain Surfing

A New Way of Looking at Brains to Build Meaningful Brands

Denny Tu

Global CMO, IMAX

In conversation with Vikki Ross

David Moore

Co-Founder Kingswood & Palmerston

Bring Old-school Creativity Into The New-school Digital World

Priyanka Kanse

Ethics Architect, MAYAWorld

Survival Of The Adaptive, Not The Fittest

Cameron Day

Freelance Ideator, Author of “Advertising Survival Guide” Trilogy

Talk title to come

Max Slonim

Global Brand Planner

What The ‘YouTube New Wave’ Tells Us About The Future Of Creativity

Chirag Khushalani

Creative Strategist AKQA

Talk title to come

TBC

TBC

Talk title to come

Heather
LeFevre

Freelance Strategist,
author of “Brain Surfing

A New Way of Looking at Brains to Build Meaningful Brands

Denny Tu

Global CMO, IMAX

Conversation with Vikki Ross about creative strategy and Oppenheimer

David Moore

Co-Founder, Kingswood & Palmerston

Bring Old-school Creativity Into The New-school Digital World

Priyanka Kanse

Ethics Architect, MAYAWorld

Survival of the Adaptive, not the Fittest

Cameron Day

Freelance Ideator, Author of “Advertising Survival Guide” Trilogy

TBC

Max Slonim

Global Brand Planner, Youtube

What The ‘YouTube New Wave’ Tells Us About The Future Of Creativity

Chirag Khushalani

Creative Strategist AKQA

TBC

Group Tickets

The Sweathead Do-Together is the perfect way to tell your team:

  • “Hey, you’ll be okay in the future.”
  • “It’s been a tough few years – let’s refresh ourselves.”
  • “Please don’t leave.”

If you’d like to purchase 5 or more tickets to receive 20% off access to the conference (exlcuding masterclasses), fill in this form and we’ll get back to you.

2021

The Sweathead Do-Together debuted in 2021 with:

  • 110 hungry learners,
  • Lots of meeting new people,
  • 16 speakers,
  • Two hosts, and
  • Excellent testimonials.

2021 Videos

Our sessions included short, well-edited videos like this:

Play Video

How To Keep Strategists Safe In An Unsafe Industry – Brian Wakabayashi, Brand Strategist

Play Video

The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy – Derek Walker

Play Video

The Making of a Strategy Portfolio – Payal Pereira

Principles

These are the principles we’re trying to bring to life with the Sweathead Do-Together

  1. Everyone will learn together
    Multiple streams of speakers can make a conference feel full of choice but speakers can feel they are competing with each other. Together is more intimate anyway.
  2. Everybody will do, not just listen
    Speakers will introduce a key concept but structure their sessions around exercises so attendees can put the concept to work.
  3. Truthbombs will mix with practical techniques
    Speakers will avoid corporate speak and, instead, bring to us explosive truths and utterly practical ways of working.
  4. Research into how we learn will shape the conference
    We want attendees to walk away with shifted brains so we’ll apply research about learning to the event.
  5. We won’t make the conference feel
    like a webinar
    This means no selling and trying to mix up the formats so the conference feels alive and engaging.
  6. Speakers will herald from the Sweathead community or podcast
    Sweathead exists to help to develop the livelihoods of our community so, sorry, we aren’t taking speaker applications for now.
  7. We aim to pay equitably and transparently
    OK. Big words. But everyone gets paid and we do our best to make payment transparent. Speakers will receive an equal share of 50% of revenue.
  8. Base the session topics on urgent needs
    Sometimes, dangerous topics need immediate attention. We’ll use our surveys, podcast, and community to take us into topics that aren’t common.

F A Q

Frequently Asked Questions

There will be 2 days of conference on November 8 and 9, 2023. It’s all online.

We will be starting at 12pm (NYC) and ending at around 3pm (NYC).

$495 for regular tickets that give you access to the two day conference and bonus access to our Starter Mode Membership for 12 months for people who are not already members.

You get 20% off purchases of 5 tickets or more. Send us a message through our contact page here to purchase. This discount is not on top of membership discount. Email us and we’ll work it out.

Send us a message through our contact page here.

For 2023, the Sweathead Do-Together is completely online.

Some of the videos of the sessions will appear on the website or in our Slack channel for a limited time.

For sure, we can get these to you. Please send us an email here: [email protected]