Everybody Wants To Talk About Sydney Sweeney's "Great Jeans."
So Let's.

Sydney Sweeney’s “Great Jeans/Genes” ad became 2025’s biggest cultural marketing controversy, sparking national debates about eugenics, politics, and brand strategy. We’re bringing together expert strategists to unpack what happened, why it mattered, and what it means for the future of advertising.

It’s happening on Thursday, September 4, from 2pm to 3:30pm ET.

It’s online and it’s free.

Registration

Good Jeans Webinar Registration

The Presenters

Dr. Anastasia Kārkliņa Gabriel

Culture Expert
Author of “Cultural Intelligence for Marketers”

Amira Barger

Professor of Communications at Cal State East Bay
Author of “The Price of Nice”

Lola Bakare

CMO Advisor
Author of “Responsible Marketing”

The Moderator

Mark Pollard

Strategy CEO
Sweathead

Founded by former head of strategy and hip hop magazine publisher Mark Pollard, Sweathead launched in January 2018 as a Facebook Group then as a podcast.

First, we created a home for the strategy-inclined. Then, we sought to bring the strategy-inclined together to learn from each other.