Self-directed learning
The
Membership
This membership will help you build your strategy foundation, practice your craft, and connect to a community
Live online masterclasses with top experts
300+ minutes of learning
The 4-week Sweathead Stategy Summer Camp
Monthly community events
45+ video lessons on strategy fundamentals
Find steady ground for your strategy career
Many new and existing strategists tell us they don’t feel:
Mentored
Trained
Given opportunities
Supported to do the work they want to do
Community of hundreds of strategists
300+ minutes of video content
Masterclasses with top names in advertising and strategy
Quizzes, Resources, and more
What you’ll learn
Our membership will give you access to hours of classes. These videos get into the basics and foundations of Strategy and are the place to start if you’re new to the industry or you’re senior. Topics include:
What is strategy?
What strategy is not
What ideas are
How to think of new ideas
The Four Points Framework
How to analyze problems
How insights work
How to write an insight
10 ways to write strategy
What are live online masterclasses?
A chance to learn from some of the smartest thinkers in advertising and marketing
A 2 hour session, every month
Not just a lecture — hands-on exercises and group activities
In previous years, each Masterclass was individually priced at $350. Now, it’s included in your membership.
The Fundamentals Of Strategy
300+ minutes of strategy classes.
Guest Teachers
Highly produced videos and live masterclasses
Who is the Sweathead Membership for?
People often ask, “Is this advanced or for beginners?” but we find this a tough question to answer because we’ve seen people at all stages of their careers benefit–from students to mid-career job switchers and CEOs.
What is the Pricing?
$195 Sign-Up
Then $20/mo
Why a sign-up fee plus a monthly subscription?
It’s hard to run a sustainable education business.
We’ve tried different models with guest teachers. Most companies like this don’t pay their teachers. We do.
We’ve created hundreds of hours of free resources (online classes, podcasts, articles, decks, ebooks, and more). The membership is place for our premium content.
We want learning and teaching to be sustainable for our teachers and students like you.
So, we’ve priced this membership in a way we believe balances giving access and protecting value.
In our old pricing model, this would be thousands of dollars of value.
Testimonials
“I used to have strategist impostor syndrome. Having gone through this course, I'm finding I'm already more confident in everything from strategy sessions to one-on-one client conversations.
I'm also a better leader of junior team members. It's all about asking the right questions - and being patient about getting the answers you need for a great approach. Some day soon, I know I'll be able to confidently own the title of strategist.”
“My brain feels much fitter now. Like training with your own body weight, [these classes] make you feel stronger, faster, healthier, happier–every time you agree to sweat. So glad I've done it. Thank you, Mark, for that insane amount of your efforts and thoughts I got access to.”
“I think that this is a course that all strategists should experience, no matter where they are in their career. Not just because of the frameworks and different tools it offers, but because of the thought-provoking questions it gets you to ask of yourself as a person.”
“The best strategy course I've ever done. And the fact that it's an online course makes that an amazing feat. Highly recommended.”
“This course so far is reawakening my inner child, a deep place that I thought I'd never revisit. If you're in the mood of waking up from your creative slumber, start Sweathead. Today.”
“Fun and challenging at the same time. The lessons taught me how to better structure my thoughts, how to distinguish thinking inside and outside the box, how to explore my beliefs and how to play with words and meaning. In my opinion this is great for everyone and a must-have for agencies, schools and creative teams.”
Previous
Next
Sweathead
Masterclasses
2-hour classes from strategy experts.
The Sweathead
Summer Camp
Annual group strategy learning.
Community Events
Monthly events to bring strategists together
Founded by former head of strategy and hip hop magazine publisher Mark Pollard, Sweathead launched in January 2018 as a Facebook Group then as a podcast.
First, we created a home for the strategy-inclined. Then, we sought to bring the strategy-inclined together to learn from each other.
Sign up your group
Sign up 5 or more team members to receive 20% off.
Groups can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
We also train teams. Find out more here.
F A Q
Frequently Asked Questions
After your first month, you’ll be charged $20 per month. It renew automatically and if you’d like to cancel, go to your user account. Once cancelled, you’ll lose access to your membership at the end of your billing period.
The purpose of the sign-up fee is to make sure we protect the value of the material and our teachers’ time and effort. But if you need to cancel and would like to join again, we will charge a “re-foundation fee” of $49. Please reach out to hello@sweathead.com if you would like to reactivate your membership.
You can ask additional questions through our contact us page:
https://sweathead.com/contact-us/ or you can direct the questions to hello@sweathead.com
Yes, you can do a group subscription by signing up as a group leader. If you are trying to do it for someone else, you can share the account details or update email-id in the account settings.
No, there is no explicit transfer of subscription allowed as such.
You can just go to your account settings and request for cancellation of your active subscription. Email us if you are facing any problems doing it at hello@sweathead.com