Build the Portfolio that Tells the Story of You
Make or break: portfolios that break through, in the words of advertising’s best
Reframing your portfolio as the most important brief of your career and how to nail it.
With Aisha Hakim
Online, Thursday, October 16, 12pm to 2pm ET
Your Portfolio is The Reflection of You
When it comes to portfolios, the industry consensus has been “it’s all about the work.” But what if that consensus is wrong? And more importantly, what if understanding why it’s wrong is the key to actually getting hired?
After talking with 20+ of advertising’s most influential creative leaders and recruiters—from former Wieden + Kennedy CCO Colleen DeCourcey to Goodby Silverstein & Partners’ Director of Talent Zach Canfield—a different story emerged. Sure, great work matters. But there’s something else that matters just as much (if not more): You. The person behind the work.
- Why craft signals character
- What makes work “great” beyond personal taste
- How to make your website more than little boxes on a page
- The gritty details that make recruiters remember you
- How to stop thinking like someone showing work and start thinking like someone selling an idea
Aisha will show you the unspoken rules of portfolio evaluation straight from the people who are making hiring decisions.
Now: Part of Your Sweathead Membership
These Masterclasses used to cost $350.
Now it’s part of the membership. Just $195 to start.
This session with Aisha is included as part of The Sweathead Membership, along with all our other guest masterclasses, the Fundamentals of Strategy, Summer Camp, member events, the resource library, and community access. Aisha’s previous Masterclass cost $350, and it did not include access to our Membership.
It’s $195 to join, then $20 each month after that. You get this masterclass plus everything else we do. No more paying per session.
$195
Over 2 hours from 12 pm to 2 pm ET on Thursday, October 16, 2025, Aisha will get you hands-on with your portfolio. She’ll take you through the following:
What leaders actually look for,
How to tell the story you, and
Details that make you memorable.
Learn from Portfolio Expert, Aisha Hakim
Aisha Hakim (LinkedIn) is a Freelance Creative Direcotr. She’s an art director by trade and has published a viral deck about making decks called, funnily enough, “The Art of Deck-Making”. You can find Aisha on Twitter @aishamadeit. Her portfolio website is here.
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 5,000 copies without being on Amazon.
