Strategy Is Your Words
Strategy Masterclass with Mark Pollard
in San Juan, Puerto Rico, USA
Monday, March 10, 2025
All attendees will receive the ebook version of Mark’s book “Strategy Is Your Words” in Spanish.
Date and time:
Monday, March 10, 2025 – 1.30pm to 5.30pm
Light refreshments will be served mid-afternoon
Venue:
We’ll confirm a central venue in February
Learn and practice the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.
This is Mark’s first masterclass in San Juan.
It will be held in English. It you need Spanish translation, please contact us.
If you have a team of 40+ and want to discuss a private event, talk to us about training your company.
Earlybird tickets are $195 and available until February 1.
How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads?
Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
From 1.30pm to 5.30pm on Monday, March 10, 2025, Mark will get you hands-on with strategy. He’ll take you through the following:
How to work a problem into a creative brief,
How to write insights, and
How to write strategies that get into heads.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
If you’d like to purchase 5 or more tickets to receive 10% off access to the masterclass, fill in this form and we’ll get back to you.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Access videos during workshops,
- Show your team you want them to win, and
- Show your team you want them to stay.
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