Strategy Is Your Words
Strategy Masterclass with Mark Pollard
in New York City, New York
Thursday, May 15, 2025
Date and time:
Thursday, May 15, 2025. 1pm-5pm
Light refreshments will be served mid-afternoon
Venue:
Caveat NYC
21 A Clinton St, New York, NY 10002
All participants will receive a copy of Mark’s book, “Strategy is Your Words”
Learn and practice the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.
If you have a team of 40+ and want to discuss a private event, talk to us about training your company.
Available until April 16.
Then, full priced tickets are $495.
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
From 1pm to 5pm on Thursday, May 15, 2025, Mark will get you hands-on with strategy. He’ll take you through the following:
How to work a problem into a creative brief,
How to write insights, and
How to write strategies that get into heads.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
Show Your Participation
After the Masterclass, you’ll get a personalized certificate with your name, details about the session, and the date. It’s a great way to show your participation and the skills you’ve picked up in our time together.
If you’d like to purchase 5 or more tickets to receive 10% Off access to the masterclass, fill in this form and we’ll get back to you.
*10% off cannot be stacked with Early Bird discount
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Show your team you want them to win, and
- Show your team you want them to stay.
You’ll get a copy of “Strategy Is Your Words” by Mark Pollard.
