Strategy Is Your Words
Strategy Masterclass with Mark Pollard
in
Brussels
Tuesday, May 5, 2026
Learn and practise the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard. This masterclass works best for marketers, agency people, and business owners involved with their own marketing.
Date and time:
Tuesday, May 5, 2026, 1pm-5pm
Light refreshments will be served mid-afternoon
Venue:
We’ll announce the venue soon. It will be central.
If you have a team of 30+ and want to discuss a private event, talk to us about training your company.
Then tickets are USD$295 (approx. €250).
Group discounts:
Buy 3-4 tickets for a 10% discount.
Buy 5+ tickets for a 15% discount.
The Venue
The Great Room – Gaysorn Tower
Level 26 & 25, Gaysorn Tower, 127 Ratchadamri Rd, Lumphini, Pathum Wan, Bangkok 10330, Thailand
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
From 1pm to 5pm on Tuesday, May 5, 2026, Mark will get you hands-on with strategy. He’ll take you through the following:
How to work a problem into a creative brief,
How to write insights, and
How to write strategies that get into heads.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
After the Masterclass, you’ll get a personalized certificate with your name, details about the session, and the date. It’s a great way to show your participation and the skills you’ve picked up in our time together.
Buy 3 or 4 tickets for a 10% discount or buy 5 or more tickets for a 15% discount. The discount will be applied as part of the usual checkout process.
Teams can benefit in these ways:
- Get each other on the same page,
- Speak the same strategy language,
- Show your team you want them to win, and
- Show your team you want them to stay.
You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard.
