Make the Most of Your Minds
Pedagogy informed by
academic research
Award-winning subject
matter experts
Thousands of strategists
trained
Here’s the Problem,
Strategy minds pulled in every direction but up
Here’s the Problem,
Strategy minds pulled in every direction but up
Strategy and account planning minds are in more companies than ever. They’ve sprawled like the suburbs were a Ponzi scheme.
Despite the best of intentions, many companies don’t know how to make the
most of the strategy minds that stir within them.
These minds are comets capable of seeing around corners, of heaving their companies to new frontiers, and of flying very close to the sun.
Instead, these minds can sit dormant as names on org charts, tasks in a Standard Operating Procedures document, and bullet points on meeting agendas.
Despite the best of intentions, many companies don’t know how to make the most of the strategy minds that stir within them.
That’s Why We Exist
To help you make the most of your minds.
Launched in 2018 by former Head of Strategy and author of “Strategy Is Your Words”
Mark Pollard (@markpollard), Sweathead helps the
strategy-inclined build more vibrant livelihoods around their minds.
That’s Why We Exist
To help you make the most of your minds.
Launched in 2018 by former Head of Strategy and author of
“Strategy Is Your Words”
Mark Pollard (@markpollard), Sweathead helps the
strategy-inclined build more vibrant livelihoods around their minds.
Hear From Teams We’ve Trained
“Mark catapulted into our world at Twitter Next with a relentless curiosity – quickly gaining the trust of our team, and pushing us to think outside of our comfort zone. He left our imaginations stretched, and our brains forever poked.”
Alex Josephson
Global Head of Twitter Next
“As a leader, Mark is not afraid to push me, challenge me and sometimes tell me to get out of my own way. You see the world with fresh eyes, colored by new insights and a renewed joy for what you do. All incredibly valuable.”
Elizabeth Lukas,
CEO, Decoded, Americas
Hear From Teams We’ve Trained
“Mark catapulted into our world at Twitter Next with a relentless curiosity – quickly gaining the trust of our team, and pushing us to think outside of our comfort zone. He left our imaginations stretched, and our brains forever poked.”
Alex Josephson
Global Head of Twitter Next
“As a leader, Mark is not afraid to push me, challenge me and sometimes tell me to get out of my own way. You see the world with fresh eyes, colored by new insights and a renewed joy for what you do. All incredibly valuable.”
– Elizabeth Lukas
CEO, Decoded, Americas
What We Do
Most of the work we do falls into these categories:
What We Do
Most of the work we do falls into these categories:
Masterclasses
Short experiences designed to light a gentle fire under your minds, to put them on an Australian barbecue. Our masterclasses run minds through tens of exercises to help them learn or relearn the fundamentals of strategy.
- Half-day to multi-day
- In-person or virtual
- Highly practical
Accelerators
Multi-week, project-based learning experiences. Our strategy accelerators combine live training with well-edited videos, quizzes, assignments, and feedback.
- Two to six weeks
- 20+ people
- Real or hypothetical projects
Consulting
Training tends to happen as part of an attempt at broader organizational change. It’s one thing to teach about creative briefs, it’s another thing to work out what’s going wrong with your current creative briefs.
- Stakeholder interviews
- Template and work reviews
- Recommendations and training
Masterclasses
Short experiences designed to light a gentle fire under your minds, to put them on an Australian barbecue. Our masterclasses run minds through tens of exercises to help them learn or relearn the fundamentals of strategy. – Half-day to multi-day – In-person or virtual – Highly practical Accelerators
Multi-week, project-based learning experiences. Our strategy accelerators combine live training with well-edited videos, quizzes, assignments, and feedback. – Two to six weeks – 20+ people – Real or hypothetical projects
Consulting
Training tends to happen as part of an attempt at broader organizational change. It’s one thing to teach about creative briefs, it’s another thing to work out what’s going wrong with your current creative briefs. – Stakeholder interviews – Template and work reviews – Recommendations and trainingHow We Make The Most Of Your Minds
We get them onto the same page
We get new ideas and techniques into them
We help them speak the same language
We help them understand how to work with each other
We electrify them – turn them back into comets
How We Make the Most of Your Minds
We get them onto the same page
We get new ideas and techniques into them
We help them speak the same language
We help them understand how to work with each other
We electrify them – turn them back into comets
Personal
We go into your team’s minds to make things stick.
Practice
We don’t talk at your team, we put their minds to work.
Peers
We build sessions around peers to go deeper into topics.
Our Pedagogy
in Three Ps
Marketing has four Ps, we have seven but these three make us different:
Our Pedagogy In
Three Ps
Marketing has four Ps, we have
seven but these three make
us different:
Personal
We go into your team’s minds to make things stick.
Practice
We don’t talk at your team, we put their minds to work.
Peers
We build sessions around peers to go deeper into topics.
Hear From Our Students
Hear From Our Students
Next Steps
Give us an overview of what you’re looking for
We’ll set up a time to speak
We’ll think about the best way to work together
We’ll share this with you
Then we do business
Give us an overview of what you’re looking for
We’ll set up a time to speak
We’ll think about the best way to work together
We’ll share this with you
Then we do business