The Framework Frenzy:
The 31-day Challenge
July, 2024

Sweathead Strategy
Summer Camp

This summer, join our 31-day strategy challenge with Sweathead's Mark Pollard.

This is a 4-week strategy learning experience for people who want to add practical thinking tools to their strategy arsenal.

Our summer camp features:
1. Daily video classes
2. 10 live sessions (90 minutes) on Wednesdays
3. Recordings of the live sessions

If your subscription is annual and active at the time of the summer camp, you can find details about the live sessions here.

This ticket will only give you access to the Summer Camp classes for 12 months. You won't get access to our other online classes.

10 Live Sessions

Test each framework.

A Community

Share your work.

Small Projects

Practice your craft.

Live Group Feedback

After each session.

31 Short Video Classes

3-6 minutes each.

Download our framework deck for a taste


Hi there, my name is Mark Pollard (@markpollard).
I run Sweathead.
In 2020, we launched our first online summer camp. Thousands of people joined.
In 2021, 2022, and 2023, we brought in some friends to help teach. But this year, I’ve decided to teach this myself.

This is our most accessible group training in the year.

If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator.

 
 
 
 
 
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A post shared by Mark Pollard, Strategy Friend (@markpollard)

Over 31 days in July, I’m going to run you through 31 exercises that will help you write better strategy. I’ll take you through the big frameworks like the 4Cs, Get/To/By, and my Four Points, plus a comms planning framework.
If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator
I’ll also show you other ways of thinking. And we’ll use a few A.I. tools along the way. Remember: frameworks are prompts for critical thinking. They are NOT excuses to NOT think.
If you’d like to go more in-depth, check out The Sweathead Strategy Accelerator

The Framework Frenzy: The 31-day Challenge

Sweathead Strategy
Summer Camp

If your subscription is annual and active at the time of the summer camp, you can find details about the live sessions here.

This ticket will only give you access to the Summer Camp classes for 12 months. You won't get access to our other online classes.

How To Get Access

Sign up for an annual
Sweathead membership

Log in then visit the Event Calendar to find the links to the live session

A community to discuss with (probably Facebook, not Slack)

5 training sessions (they will repeat on the same day – so it’s 10 in total) plus open office hours after each live session

Mini exercises and projects you can work on to make your next creative brief or comms plan or presentation

Community feedback on your work (in our Facebook group, not likely Slack)

 

Access to all the other material in your Sweathead membership*
(Not for the early bird discount price)

A safe place for a lot of wordplay

This program is perfect for strategy bosses wanting to give their summer interns something juicy to get their teeth into. Send your interns to us – they’ll be in safe hands.

  • The summer camp is part of annual membership. It’s our most accessible program. Find the live sessions details here.
  • Starter Mode memberships are subscriptions. Your subscription will auto-renew.
  • Your annual membership gets you access to tens of online classes.

If your subscription is active, you can find the live session details here.

The Framework Frenzy: The 31-day Challenge

Sweathead Strategy
Summer Camp

If your subscription is annual and active at the time of the summer camp, you can find details about the live sessions here.

This ticket will only give you access to the Summer Camp classes for 12 months. You won't get access to our other online classes.

FAQ

Frequently Asked Questions

Yes, existing and new annual members can access the camp. Log into the calendar here.

Yes. If you are a Founding Member with an active subscription, you will get access to the camp. Check the calendar page to see the session details.

If your company requires an invoice, complete this form.

We will be conducting the sessions in the Eastern Time Zone from 12pm to 1.30pm and 9pm to 10.30pm on Wednesdays through July. That’s five weeks so ten live sessions. The recordings will be available for a short period on the website.

Yes, we will share the videos via the website for a period of time.

Check out our memberships or talk to us about training your company

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You might also want to pick up a copy of “Strategy Is Your Words” by Mark Pollard. It’s sold 8,000 copies.

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