Mastering Insights - The 45-page Ebook

Write creative briefs that people won’t ignore

You’ll find the following in this ebook on insights:
1. What insights are,
2. What insights are not,
3. How insights work on us,
4. Where insights fit in the advertising process,
5. How to write insights, and
6. Examples of insights.

It features a section from Mark Pollard’s book “Strategy Is Your Words.”

It’s jam-packed with useful information and examples.
And you can read it on your phone.
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