Callebaut Chocolate – Intro
Learning Outcome: Practice your fundamentals with this case study.
Topic Category: Skill
The Benefit Ladder
The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…
Pyramid of Advantage
How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…
Advantage is Yours to Give
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…
How to Write an Insight
How can you write your insight so that others can understand it. Here are ten ways in which you can write an insight. Also, I…
Questions that Fetch Insights
Why you shouldn’t be afraid to ask questions & some questions you can ask. For some reason, in business, questions can appear weak. To not…
How Insights Happen
Hint: “research” isn’t enough of an answer. Knowing how insights happen & how to tell they’ve happened.
The “5 Whys” and the “Problem Behind the Problem”
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
SWOT
Here’s how to actually use SWOT in your work. S.W.O.T. stands for Strength, Weaknesses, Opportunities, and Threats. It’s simple. Strengths and weaknesses are internal to…
Dump a Problem
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.