Meaning is Yours to Make
The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing this – or is it something else…
Topic Category: Managing Your Mind
Strategy Work is Creative Work
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
How Insights Work
What do insights do. Insights do a lot of things. They help us to build relationships and to find common ground. They get us to…
Insights are Survival
Another way to think about insights. Insights help us survive. This makes them serious work. But, while insights can make a serious impact, it’s not…
The Four Points Overview
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Strategy Stories
Strategy stories are one-page attempts to make your argument about what the brand needs to stand for based on how you understand the situation it…
Not All Thoughts are Ideas
Knowing when you’ve had an idea. This class has one purpose – to challenge you to start seeing ideas as a type of thought but…
All Ideas Cross the Line
Understand the difference between an idea and a thought. To discuss strategy is to discuss ideas. So we need to understand the difference between ideas…
Secret About Ideas
How should we think of an ‘idea’? You can use words however you’d like to use words. But when we cheapen words like “idea”, we…
Disobedient Truth Starts with ‘No’
We’ve discussed how strategy breaks apart reality. What we now need to discuss is how the word “No” helps us do this. A strategy mind…