Impostor Syndrome

Dr Clance and Dr Imes identified the impostor phenomenon in the 1970s.  In recent years, it’s found fame as the “impostor syndrome”.  It’s a state…

Life Words

Learning Outcome: Some experienced words on what you’re in for.

Meaning is Yours to Make

The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing this – or is it something else…

How Other People Block Strategy

Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll realize you might need to analyze every…

The Product World

This is more a way of working than a framework. The Product World seeks to map existing behavior and attitudes. You take a piece of…

Brand Essence

Brand essences are a short set of words (often 1-3 words) that try to capture the heart of the brand and focus all decisions about…

10 Ways to Write Strategy

As we explore the various ways to express strategy, we’ll first look at how work travels from the business issue through to a campaign idea…

What Strategy Is Not

All strategy careers encounter endless jargon and theory. They also meet many different ways of doing and explaining strategy.  As we strive to use specific…

What Strategy Is

Strategy is an informed opinion about how to win. Tactics make it happen. You can use the words “strategy” and “tactics” in broad ways and…

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