Life Words

Learning Outcome: Some experienced words on what you’re in for.

Meaning is Yours to Make

The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing this – or is it something else…

How Other People Block Strategy

Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll realize you might need to analyze every…

Strategy Work is Creative Work

One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…

The Product World

This is more a way of working than a framework. The Product World seeks to map existing behavior and attitudes. You take a piece of…

The Benefit Ladder

The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…

Pyramid of Advantage

The Pyramid Of Advantage is a technique that helps us work out what our audience or customer finds unique and motivating about our brand or…

Advantage is Yours to Give

In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…

How to Write an Insight

Here are ten ways in which you can write an insight. Also, I used the word “boring” as a noun in the first example. This…

Newsletter

Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.