Strategy Work is Creative Work

One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…

The Product World

This is more a way of working than a framework. The Product World seeks to map existing behavior and attitudes. You take a piece of…

Insights are Survival

Insights help us survive. This makes them serious work.  But, while insights can make a serious impact, it’s not useful to treat them as “business-serious”…

Dump a Problem

Dump-A-Problem is simple. But there’s rhyme and reason to it. Learning Outcome: Learn a quick workshop activity to identify problems.

Problems are Worth Having

Problems help us sell, they captivate our brains, and they house solutions. Finding problems and playing with them are a vital critical thinking tool. So…

The Four Points Overview

Finally, what you’ve been waiting for. The Four Points Framework. There’s a lot in this lesson so don’t worry if you don’t pick it all…

Not All Thoughts are Ideas

This class has one purpose – to challenge you to start seeing ideas as a type of thought but to realize that not all thoughts…

All Ideas Cross the Line

To discuss strategy is to discuss ideas. So we need to understand the difference between ideas and thoughts, and how ideas happen. To understand ideas…

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