Short-termism And Writing About Strategy – Gareth Price, Strategist

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Gareth Price is a senior planner at JWT/WundermanThompson in London.

He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, which outlined a seven-point plan to tackle short-termism in marketing. So we decided to talk about writing about strategy.

Topics include:

  • The IPA Excellence Diploma
  • Short-termism and Gareth’s thesis about why people don’t think long
  • Writing about strategy
  • why even do it?

P.S. There are minor glitches in my questions – well, the sound of my questions. But Gareth’s audio is 100%.

Listen to this episode here:

You can find Gareth here @G_Price

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