Strategy Is Your Words
Strategy Masterclass with Mark Pollard
in Santo Domingo, Dominican Republic

Thursday, March 13, 2025

All attendees will receive the ebook version of Mark’s book “Strategy Is Your Words” in Spanish. 

Date and time:
Thursday, March 13, 2025 — 1:30pm to 5:30pm
Light refreshments will be served mid-afternoon

Venue:
We’ll confirm a central venue in February

Learn and practice the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.

This is Mark’s first masterclass in Santo Domingo.

It will be held in English with a Spanish translation. 

Tickets are priced for Santo Domingo at USD $175.
Earlybird tickets are USD $150 and available until February 8.
How are you going to help make an advertising campaign get inside people’s heads if you struggle to write words that get into your colleagues’ heads?
 
Words are a strategist’s currency but too many strategies are written in spite of their audience, not for their audience.
  • The Four Points framework,
  • Ideas–linear and lateral thinking,
  • Insights–how to have and write them,
  • Strategy–how to write it, and
  • Why brands need you to use words better.

You’ll run through over 10 exercises and make your own Four Points for a brand.

Learn Strategy with Other Strategists

Join other strategists and creatives with hands on activities in this interactive Masterclass.

In 2024, Mark taught this masterclass to 300 people in Manila and Jakarta, 120 people in Singapore, and hundreds more in Prague, Sydney, Dubai, Colombo, The Maldives, and more.

From 1:30pm – 5:30pm on Thursday, March 13, 2025, Mark will get you hands-on with strategy. He’ll take you through the following:

How to work a problem into a creative brief,

How to write insights, and

How to write strategies that get into heads.

Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.

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Mark Pollard is the author of “Strategy Is Your Words.”