Strategy Is Your Words
Strategy Masterclass with Mark Pollard
in Santiago, Chile
Monday, March 24, 2025
From 1:30pm — 5:30pm on Thursday, March 20, 2025, Mark will get you hands-on with strategy. He’ll take you through the following:
How to work a problem into a creative brief,
How to write insights, and
How to write strategies that get into heads.
All attendees will receive the ebook version of Mark’s book “Strategy Is Your Words” in Spanish.
Date and time:
Monday, March 24, 2025 1:30pm — 5:30pm
Light refreshments will be served mid-afternoon
Venue:
We’ll confirm a central venue in February
Learn and practice the most fun parts of advertising strategy with Sweathead CEO and author of “Strategy Is Your Words” Mark Pollard.
This is Mark’s first masterclass in Santiago.
It will be held in English (let us know if you need a Spanish translation)
Limited Time Offer: Get a free Strategy eBook
When you buy tickets to Mark’s Santiago Masterclass we’ll send you a free eBook about building Strategy Frameworks. A small treat before we learn together.
- The Four Points framework,
- Ideas–linear and lateral thinking,
- Insights–how to have and write them,
- Strategy–how to write it, and
- Why brands need you to use words better.
You’ll run through over 10 exercises and make your own Four Points for a brand.
Learn Strategy with Other Strategists
Join other strategists and creatives with hands on activities in this interactive Masterclass.
In 2024, Mark taught this masterclass to 300 people in Manila and Jakarta, 120 people in Singapore, and hundreds more in Prague, Sydney, Dubai, Colombo, The Maldives, and more.
Mark Pollard (LinkedIn) runs Sweathead. He’s also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He’s spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He also once published Australasia’s first full-color hip hop magazine “Stealth”.
Mark Pollard is the author of “Strategy Is Your Words.”