Quiz 1 of 1

Problems as Advantage

These problem statements are barriers in some people’s minds. 
They are not meant as criticisms. They’re just a bit of fun.

For this exercise, take each problem statement as it is. 
Think about who would feel that way and why. 
Then write a one-sentence argument that turns the problem into an advantage.

Consider using the structure “X so Y” where X might describe the function of the brand and “Y” might describe the benefit of the brand.

If this is confusing, here’s an example:

“IKEA is stressful” – You can bring your struggling relationships to Ikea so you can trigger a break up.

The word “can” is a common word to describe the function of something because we’re describing what that something can do.

A pencil can write. 

A car can move.

A window can let air in.


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