They are not meant as criticisms. They’re just a bit of fun.
For this exercise, take each problem statement as it is.
Think about who would feel that way and why.
Then write a one-sentence argument that turns the problem into an advantage.
Consider using the structure “X so Y” where X might describe the function of the brand and “Y” might describe the benefit of the brand.
If this is confusing, here’s an example:
“IKEA is stressful” – You can bring your struggling relationships to Ikea so you can trigger a break up.
The word “can” is a common word to describe the function of something because we’re describing what that something can do.
A pencil can write.
A car can move.
A window can let air in.