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Advantage

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  1. Advantage is Yours to Give
  2. Pyramid of Advantage
    1 Quiz
  3. The Benefit Ladder
  4. The Product World
Quiz 1 of 1

Building a Pyramid (of Advantage)

Advantage Pyramid of Advantage Building a Pyramid (of Advantage)
Think of three recent purchases you spent a few minutes or a few hours contemplating.
Apply this pyramid to them. Aim to write 10-20 attributes in or near the pyramid for each purchase.
Then, in one sentence, explain the Advantage of the brand or product you bought. 
Make the sentence compelling. Write 3-5 versions of this sentence for each pyramid.

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