Lesson 2 of 4
In Progress

Pyramid of Advantage

How to present what makes your brand unique.

The Pyramid Of Advantage is a technique that helps us work out what our audience or customer finds unique and motivating about our brand or product. 

Through research such as interviews, analyzing consumer and expert reviews, talking to your client’s sales team, perhaps reading customer service logs or looking at search keywords, you’ll start to understand what people value.


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