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Interesting stuff Steven! I like your problem that people are looking for more than just a better fit, and that Indeed is presented as primarily a place for quantity.
With the knowledge this is a job assignment so you didn’t have all the info (and shouldn’t have spent as much time as you would once in the role, presumably!), I’d push past the problem and brief you proposed. Specifically, what are Indeed’s unique advantages? How does that connect with this brief?
If the brief is pushing that job seekers are looking for more than just a better fit, what about Indeed makes it the best place to find that?