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I haz thoughts 🙂 https://www.markpollard.net/how-to-make-a-strategy-portfolio/
A portfolio doesn’t need to be too complicated or detailed.
I want to know:
– The client brief
– How a strategist challenged the brief
– What research they did
– How they reframed the problem
– Then a line through the problem to the insight, strategy, and advertising campaign
– Plus results
I’m looking for how someone thinks and behaves more than what they’ve done.