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  • Mark

    February 16, 2022 at 12:27 pm

    I haz thoughts 🙂

    A portfolio doesn’t need to be too complicated or detailed.

    I want to know:

    – The client brief

    – How a strategist challenged the brief

    – What research they did

    – How they reframed the problem

    – Then a line through the problem to the insight, strategy, and advertising campaign

    – Plus results

    I’m looking for how someone thinks and behaves more than what they’ve done.


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