Ask questions to others in the Sweathead Community and practice strategy, with friends.

  • Creator
  • #8815

    Theophilus Wells IV

    Team, Everyone, Strategy Avengers,

    Would anyone be interested in having a creative brief practice club? The premise would be to practice reframing problems, discovering insights, identifying advantages, and creating strategies.

    I am no expert. Just looking for a study group.

    Let me know. Leave an email and lets move forward from there.


  • Creative Brief Group Practice

    Theophilus updated 2 months, 2 weeks ago 3 Members · 4 Replies
  • Elisabeth

    February 28, 2022 at 11:15 am

    100% would love that. Subscribing!

  • Mark

    February 28, 2022 at 6:21 pm

    We’re exploring an online summer camp to do a bit of this. We’ll let you know once we commit 🙂

    • Theophilus

      February 28, 2022 at 6:38 pm

      FYI. I almost reported your response by mistake.

      And it would have been batshit hilarious to report the admin. Just sayin.

      • Theophilus

        March 6, 2022 at 10:36 pm

        We could practice this in parts.

        1. Reframing the Problem

        2. Discovering Insights

        – Problem and Reframe are provided.

        3. Identifying/Listing the Advantage

        -Problem & Reframe are provided

        -Insight is given

        4. Crafting the Strategy.

        -Problem & Reframe are provided

        -Insight is given

        -Advantages are listed

        At each stage we could focus on honing our development in one area, opposed to all.

        After repetition in all fields we could craft entire briefs from scratch.

        This is a great tactic to grow comfort with brief building.


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