[Göksenin Yıldırım]

Hi Sweatheads!

I am gathering inspiration to build my strategy portfolio.

Here is the thing: our work is filled with words, thinking, and the process between thinking, creative work, and execution. How would do you tell your story, show the work and bring out the value it brought to the creative process?

Any personal experience and/or relevant examples are much appreciated!

 

Discussion

[Theophilus]

I’m just here for the replies. I was wondering the same thing.

[Theophilus]

Also If i find any good resources, I will pass them along.

[Göksenin]

Amazing, thanks Theo!

[Mark]

I haz thoughts 🙂 https://www.markpollard.net/how-to-make-a-strategy-portfolio/

A portfolio doesn’t need to be too complicated or detailed.

I want to know:

– The client brief

– How a strategist challenged the brief

– What research they did

– How they reframed the problem

– Then a line through the problem to the insight, strategy, and advertising campaign

– Plus results

I’m looking for how someone thinks and behaves more than what they’ve done.

[Göksenin]

Mark, thanks for this. 🙂
The flow is simple and useful. Will refer to it for sure!

[Adrian]

Hi,

Great thread. Thank you for starting it. I appreciate Mark weighing in!