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  • Creator
  • #7911

    Hi Sweatheads!

    I am gathering inspiration to build my strategy portfolio.

    Here is the thing: our work is filled with words, thinking, and the process between thinking, creative work, and execution. How would do you tell your story, show the work and bring out the value it brought to the creative process?

    Any personal experience and/or relevant examples are much appreciated!


  • A Guide to The Strategist’s Portfolio

    Adrian updated 2 months, 3 weeks ago 4 Members · 6 Replies
  • Theophilus

    February 16, 2022 at 11:59 am

    I’m just here for the replies. I was wondering the same thing.

    • Theophilus

      February 16, 2022 at 12:00 pm

      Also If i find any good resources, I will pass them along.

      • Göksenin

        February 24, 2022 at 6:29 am

        Amazing, thanks Theo!

  • Mark

    February 16, 2022 at 12:27 pm

    I haz thoughts 🙂

    A portfolio doesn’t need to be too complicated or detailed.

    I want to know:

    – The client brief

    – How a strategist challenged the brief

    – What research they did

    – How they reframed the problem

    – Then a line through the problem to the insight, strategy, and advertising campaign

    – Plus results

    I’m looking for how someone thinks and behaves more than what they’ve done.

    • Göksenin

      February 24, 2022 at 6:33 am

      Mark, thanks for this. 🙂
      The flow is simple and useful. Will refer to it for sure!

  • Adrian

    February 24, 2022 at 10:12 pm


    Great thread. Thank you for starting it. I appreciate Mark weighing in!


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