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DTSTART;TZID=America/New_York:20220804T120000
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SUMMARY:Summer Camp Week 03: Writing Words
DESCRIPTION:Live Session 3.\nWriting Words\nAs part of our annual membership the  Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n			\n		 \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n												\n																										 \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n																										 \nSession 3 Trainers\n																										 \nTrainer\nDr. Marcus Collins\nHead of Strategy\, Wieden+Kennedy New York \nDr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world\, he teaches at the Ross School of Business\, University of Michigan. \n																										 \nTrainer\nClaire Strickett\nPlanning Director\,adam&eveDDB \nClaire is strategic planner who has planned for brands like Virgin Media\, Domino’s\, easyJet. She is a lateral thinker\, a cultural magpie\, and an unashamed fan of puns.  \n Check out rest of the sessions\n																										 \nWeek 01 – Loving Words\n			\n						July 21\n					\n																										 \nWeek 02 – Finding Words\n			\n						July 28\n					\n																										 \nWeek 04 – Say Your Words\n			\n						August 11
URL:https://sweathead.com/event/week-03-write-your-words/
CATEGORIES:Member Events,Summer Camp
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DTSTAMP:20260421T063258
CREATED:20220627T054424Z
LAST-MODIFIED:20220721T120329Z
UID:11256-1660219200-1660219200@sweathead.com
SUMMARY:Summer Camp Week 04: Saying Words
DESCRIPTION:Live Session 4.\nSaying Words\nAs part of our annual membership the  Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n			\n		 \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n												\n																										 \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n																										 \nSession 4 Trainers\n																										 \nTrainer\nRichard Huntington\nChief Strategy Officer\, Saatchi & Saatchi \nRichard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it. \n																										 \nTrainer\nMarcelo Ferrarini\nSr. Manager\, Global Insights\,the LEGO Group \nMarcelo started his career at Interbrand\, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy\, Marcelo specialised in brand strategy\, consumer analytics\, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand\, and a multi-year roadmap to develop the Samsung brand globally. In 2020\, Marcelo joined his favourite brand in the world\, LEGO\, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing. \n Check out rest of the sessions\n																										 \nWeek 01 – Loving Words\n			\n						July 21\n					\n																										 \nWeek 02 – Finding Words\n			\n						July 28\n					\n																										 \nWeek 03 – Writing Words\n			\n						August 4
URL:https://sweathead.com/event/summer-camp-week-04/
CATEGORIES:Member Events,Summer Camp
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