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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T120000
DTEND;TZID=America/New_York:20250812T130000
DTSTAMP:20260415T155248
CREATED:20250429T222425Z
LAST-MODIFIED:20250429T222426Z
UID:40871-1755000000-1755003600@sweathead.com
SUMMARY:Meet-a-Strategist Community Event: August
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. RSVP here.
URL:https://sweathead.com/event/meet-a-strategist-community-event-august/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20250812T133000
DTEND;TZID=Asia/Hong_Kong:20250812T173000
DTSTAMP:20260415T155248
CREATED:20250530T175003Z
LAST-MODIFIED:20250530T233646Z
UID:41230-1755005400-1755019800@sweathead.com
SUMMARY:Hong Kong Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Hong Kong on July 29\, 2025. Find out more here.
URL:https://sweathead.com/event/hong-kong-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T120000
DTEND;TZID=America/New_York:20250814T130000
DTSTAMP:20260415T155248
CREATED:20250618T214114Z
LAST-MODIFIED:20250620T181235Z
UID:41447-1755172800-1755176400@sweathead.com
SUMMARY:AI Show & Tell
DESCRIPTION:Learn How Strategy Pros Actually Use AI (Not Just Theory)Stop wondering what AI tools other strategists are using and start seeing their actual workflows in action. This isn’t another AI hype session—it is showing you strategists like you are actually using AI in their daily work. What You’ll Experience: 4-6 presentations from real strategists in the community demonstrating their real AI workflows\n\nLive tool demos featuring ChatGPT prompts\, Claude integrations\, and other specialized AI platforms\n\nQ&A after each presentation to dig into the practical details\n\nCommunity discussion about what works\, what doesn’t\, and what’s nextWhy You Should Attend: AI tools are already leading to job loss\, but most strategists are still figuring out how to use them effectively. Learn from peers who’ve already cracked the code on practical AI integration and learn how you can use it in your workflow. Perfect For: Strategists curious about AI but not sure where to start\n\nAnyone who learns better from industry specific peer examples than theoretical tutorials\n\nThose already using AI tools who want to level up their approach This is event is for Sweathead Members only.  Want to join? Check out our Sweathead Membership and see all that’s included.  Already a member? RSVP here
URL:https://sweathead.com/event/ai-show-tell/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Ho_Chi_Minh:20250815T133000
DTEND;TZID=Asia/Ho_Chi_Minh:20250815T173000
DTSTAMP:20260415T155248
CREATED:20250530T234027Z
LAST-MODIFIED:20250531T005035Z
UID:41276-1755264600-1755279000@sweathead.com
SUMMARY:Ho Chi Minh Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Ho Chi Minh on August 15\, 2025. Find out more here.
URL:https://sweathead.com/event/ho-chi-minh-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250819T120000
DTEND;TZID=America/New_York:20250819T130000
DTSTAMP:20260415T155248
CREATED:20250618T221046Z
LAST-MODIFIED:20250620T175840Z
UID:41453-1755604800-1755608400@sweathead.com
SUMMARY:The "Problem behind the Problem" Workshop
DESCRIPTION:Master the “Why Behind the Why” to Solve Real Strategy ChallengesToo many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often\, getting to that problem reveals the entire strategy. This hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice\, building your strategy muscles. How It Works: Quick framework setup covering the “Dump a Problem” and “Why behind the Why” methods\n\nGuided “why\, why\, why\, why” sessions to show you the techniques\n\nSmall group breakouts where you practice with real-world problems \n\nGroup sharing and feedback to see how others approached the same challengeWhat You’ll Walk Away With: A proven method for problem excavation you can use immediately\n\nPractice with diagnosing the core problem\n\nFresh perspective on problems you thought you understoodThis is event is for Sweathead Members only. Want to join? Check out our Sweathead Membership and see all that’s included. Already a member? RSVP here
URL:https://sweathead.com/event/the-problem-behind-the-problem-workshop/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20250819T133000
DTEND;TZID=Asia/Bangkok:20250819T173000
DTSTAMP:20260415T155248
CREATED:20250531T003843Z
LAST-MODIFIED:20250531T003845Z
UID:41297-1755610200-1755624600@sweathead.com
SUMMARY:Bangkok Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Bangkok on August 19\, 2025. Find out more here.
URL:https://sweathead.com/event/bangkok-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20250822T133000
DTEND;TZID=Asia/Kuala_Lumpur:20250822T173000
DTSTAMP:20260415T155248
CREATED:20250531T003905Z
LAST-MODIFIED:20250531T003907Z
UID:41298-1755869400-1755883800@sweathead.com
SUMMARY:Kuala Lumpur Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Kuala Lumpur on August 22\, 2025. Find out more here.
URL:https://sweathead.com/event/kuala-lumpur-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250826T133000
DTEND;TZID=Asia/Singapore:20250826T173000
DTSTAMP:20260415T155248
CREATED:20250531T003530Z
LAST-MODIFIED:20250531T003908Z
UID:41299-1756215000-1756229400@sweathead.com
SUMMARY:Singapore Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Singapore on August 26\, 2025. Find out more here.
URL:https://sweathead.com/event/singapore-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250904T140000
DTEND;TZID=America/New_York:20250904T153000
DTSTAMP:20260415T155248
CREATED:20250828T225927Z
LAST-MODIFIED:20250828T225928Z
UID:41751-1756994400-1756999800@sweathead.com
SUMMARY:What Can Marketers Learn from Sydney Sweeney's "Great Jeans" Campaign?
DESCRIPTION:Everybody Wants To Talk About Sydney Sweeney’s “Great Jeans.” So Let’s.Sydney Sweeney’s “Great Jeans/Genes” ad became 2025’s biggest cultural marketing controversy\, sparking national debates about eugenics\, politics\, and brand strategy. We’re bringing together expert strategists to unpack what happened\, why it mattered\, and what it means for the future of advertising. It’s happening on Thursday\, September 4\, from 2pm to 3:30pm ET. It’s online and it’s free. Register Here.
URL:https://sweathead.com/event/what-can-marketers-learn-from-sydney-sweeneys-great-jeans-campaign/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T120000
DTEND;TZID=America/New_York:20250909T133000
DTSTAMP:20260415T155248
CREATED:20250618T223002Z
LAST-MODIFIED:20250620T182200Z
UID:41454-1757419200-1757424600@sweathead.com
SUMMARY:Storytelling & Creativity: Building Your Strategy Practice
DESCRIPTION:Unlock Your Creative Potential Through Unexpected PracticesStrategy isn’t just analytical\, it’s creative. In this hands-on workshop\, we’ll explore alternative creative practices that improve your thinking and your ability to tell stories that make your ideas stick. Multi-Session Experience: Songwriting and other writing as creative exercises \n\nDaily storytelling practice techniques \n\n2-4 different creative approaches with hands-on exercises for eachWhat Makes This Special: Member-led content featuring your peers with unique creative backgrounds\n\nHands-on exercises for every technique—you’ll actually practice\n\nCreative routines established from choosing your favorite daily practice Perfect For: Strategists who want to strengthen their creative and storytelling skills\n\nAnyone curious about how creative practices can enhance analytical thinking\n\nThose looking for ways to improve their storytelling & presentationsThis is event is for Sweathead Members only. Want to join? Check out our Sweathead Membership and see all that’s included. Already a member? RSVP here
URL:https://sweathead.com/event/storytelling-creativity-building-your-strategy-practice/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T130000
DTEND;TZID=America/New_York:20250925T140000
DTSTAMP:20260415T155248
CREATED:20250429T222815Z
LAST-MODIFIED:20250909T153617Z
UID:40873-1758805200-1758808800@sweathead.com
SUMMARY:Meet-a-Strategist Community Event: September
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. RSVP here.
URL:https://sweathead.com/event/meet-a-strategist-community-event-september/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T120000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260415T155248
CREATED:20250523T195518Z
LAST-MODIFIED:20250620T182812Z
UID:41194-1760616000-1760623200@sweathead.com
SUMMARY:Aisha Hakim Masterclass - "Selling The Most Important Idea Of Your Career: Building A Portfolio That Tells The Story Of You"
DESCRIPTION:Join Aisha Hakim to learn how to work on what may be the most important output you make in your strategy career — your portfolio. Aisha hosted a masterclass in 2024 about “The Art of Deck-Making” that was one of the most popular of the year. She’s an art director by trade and has published a viral deck about making decks called\, funnily enough\, “The Art of Deck-Making”. You can find Aisha on Twitter @aishamadeit. The event is free for Sweathead Members. Learn more about the Sweathead Membership here. Already a member? RSVP here.
URL:https://sweathead.com/event/aisha-hakim-masterclass-selling-the-most-important-idea-of-your-career-building-a-portfolio-that-tells-the-story-of-you/
CATEGORIES:Masterclass,Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251017T120000
DTEND;TZID=America/New_York:20251017T130000
DTSTAMP:20260415T155248
CREATED:20250429T223203Z
LAST-MODIFIED:20251003T175100Z
UID:40875-1760702400-1760706000@sweathead.com
SUMMARY:Meet-a-Strategist Community Event: October
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. RSVP here.
URL:https://sweathead.com/event/meet-a-strategist-community-event-october/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T120000
DTEND;TZID=America/New_York:20251111T130000
DTSTAMP:20260415T155248
CREATED:20250620T180855Z
LAST-MODIFIED:20250620T180858Z
UID:41457-1762862400-1762866000@sweathead.com
SUMMARY:Meet-a-Strategist Community Event: November
DESCRIPTION:On Tuesday\, November 11\, 2025\, join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. RSVP below. It’s free. This isn’t just about expanding your network. This is about meeting people who share the same struggles and successes. RSVP here.
URL:https://sweathead.com/event/meet-a-strategist-community-event-november/
CATEGORIES:Member Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251209T120000
DTEND;TZID=America/New_York:20251209T130000
DTSTAMP:20260415T155248
CREATED:20250429T223517Z
LAST-MODIFIED:20250430T150938Z
UID:40877-1765281600-1765285200@sweathead.com
SUMMARY:Meet-a-Strategist Community Event: December
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. RSVP here.
URL:https://sweathead.com/event/meet-a-strategist-community-event-december/
CATEGORIES:Member Events
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