Sweathead

The Insight Masterclass with Mark Pollard
2024-04-25 12:00 - 15:00 (America/New_York)
Spend three hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard playing with insights on Thursday, April 25, 2024.
Find out more here.

The Sweathead Get-Ahead
2024-01-31 12:00 - 15:00
We’ll be livestreaming on Wednesday, Jan 31, and Thursday, February 1, from London.
Day 1 will feature award-winning case studies.
Day 2 will feature trend predictions for 2024.
You can RSVP here.

London Strategy Masterclass with Mark Pollard
2024-02-01 04:00 - 08:30
Mark is bringing his favourite material to London on Thursday, February 1, 2024.
Join him in central London from 9am to 1.30pm and he’ll run you through over 10 exercises to help you sharpen your strategy instincts.
Find out more here.

The Insight Masterclass with Mark Pollard
2023-12-06 12:00 - 15:00
We’re offering this masterclass at a special Holiday price of $99. It’s 3 hours with Mark Pollard on Wednesday, December 6.

Annual Sweathead members will get access as part of their memberships. We’ll be in touch.

Find out more here.

The Sweathead Do-Together
2023-11-08 12:00 - 15:00

Peru Masterclass: Mark Pollard’s “Strategy Is Your Words”
2023-10-24 14:30 - 18:30
Strategy Is Your WordsMark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching a masterclasses in Peru for Reinvention Masterclass this October.

Mark will be teaching his favorite things:Insights–what they are and how to have them,

Ideas–linear thinking and lateral thinking,

Problems–why they matter and how to work them,

His Four Points framework (aka Los Quatros Pontos), and

How to write strategy.

This is Mark’s first time in Peru. This is when and where he’ll be teaching:Lima, Hotel Hilton Miraflores–Tuesday, October 24, 2023, 14H30 to 18H30

We’re expecting a great turnout for this fun yet seriously educational event.

Tickets are available through Reinvention Masterclass here.Buy tickets here

Masterclass: Tahaab Rais's "Award-Winning Creative Briefs"
2023-10-18 12:00 - 15:00
Award-Winning Creative BriefsTahaab Rais who is MENAT CSO of Publicis Groupe will conduct this Sweathead Masterclass.

Over 3 hours from 12pm to 3pm ET on Thursday, October 18, 2023, Tahaab will get you hands-on with writing strategies and creative briefs that win awards.Tickets

The Sweathead Strategy Accelerator (October 2023)
2023-10-02 12:00 - 2023-10-27 13:00
The Sweathead Strategy AcceleratorAwaken your strategy giant.It runs for 4 weeks from October 2, 2023 – October 27, 2023.

Live sessions are offered each Tuesday and Thursday at 12pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.

We’ll host open office hours in Week 3. You can bring your work to this.

We offer 30 seats to each session.

Accelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).

There’s an assignment.

The assignment involves creating 3 versions of a Four Points framework, one strategy story, and one simple creative brief.

Certificates are provided upon completion – getting through the online lessons and submitting an assignment.

We’ll host the cohort in our Slack channel.

You’ll need to allocate 15-20 hours for this accelerator.Buy tickets here.

Masterclass: Maria Van Buskirk on Comms Planning
2023-09-21 12:00 - 15:00
Communications PlanningMaria Van Buskirk who is the Head of Strategy at Mother’s media agency Media by Mother will conduct this Sweathead Masterclass

Over 3 hours from 12pm to 3pm ET on Thursday, September 21, 2023, Maria will get you hands-on with how to give your ideas careers.Tickets

Write Yourself Into Public - Live Sessions
2023-08-02 12:00 - 2023-08-09 13:00
Join Mark Pollard in two live sessions about writing.We have just launched a new course called Write Yourself Into Public. You can find the classes with 3 ebooks after you log in to the Sweathead website.To get you writing we’ll be hosting two live sessions:1. Wednesday, August 2, 2023, from 12pm to 1.30pm ET, and2. Wednesday, August 9, 2023, from 12pm to 1pm ET.In the first session, we’ll do our first watchalong. In other words, we’ll watch the whole course together. This will take an hour. Then we’ll have 30 minutes for exercises. In the second session, we’ll run you through exercises. If you have an active subscription, you can get access. Please check the Slack channel for details and to RSVP.

The Sweathead Strategy Summer Camp
2023-07-10 08:00 - 2023-08-04 17:00
This summer, dive into the 4Cs with usA 4-week live virtual camp for strategy noobsLive sessions on Tues & Thurs from July 18 to August 10, 202312pm – 1pm (EDT/NYC) If your subscription is annual and active at the time of the summer camp, you’ll receive registration details closer to the date. RSVP to the Session

Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words"
2023-06-05 09:00 - 13:00
Strategy Is Your Words Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.

Mark will be teaching his favorite things:Insights–what they are and how to have them,

Ideas–linear thinking and lateral thinking,

Problems–why they matter and how to work them,

His Four Points framework (aka Los Quatros Pontos), and

How to write strategy.

This is Mark’s first time in Ecuador. This is when and where he’ll be teaching:Cuenca–Monday, June 5, 2023

Guayaquil–Wednesday, June 7, 2023

Quito–Friday, June 9, 2023

We’re expecting a great turnout for this fun yet seriously educational event.

Tickets are available through Insights here.Buy tickets here

Masterclass: Aisha Hakim's "The Art Of Deck-Making"
2023-05-17 12:00 - 15:00
The Art Of Deck-MakingAisha Hakim who is the ACD, 72&Sunny will conduct Sweathead Masterclass

Over 3 hours from 12 pm to 3 pm ET on Wednesday, May 17, 2023, Aisha will get you hands-on with planning superpowers.Buy tickets here

Masterclass: Mark Pollard's "How To Find A Strategy Voice"
2023-04-21 12:00 - 15:00
How To Find A Strategy VoiceMark Pollard who is the CEO of Sweathead will conduct this Sweathead Masterclass

Over 3 hours from 12 pm to 3 pm ET on Friday, April 21, 2023, Mark will get you hands-on with planning superpowers.Buy tickets here

Masterclass: Rodrigo Maroni's "How To Work A Problem"
2023-03-23 12:00 - 15:00
How To Work A ProblemRodrigo Maroni, the Chief Strategy Officer of Wunderman Thompson in New York, will conduct this Sweathead Masterclass.

Over 3 hours from 12 pm to 3 pm ET on Thursday, March 23, 2023, Rodrigo will get you hands-on with planning superpowers.Buy tickets here

Sweathead Strategy Accelerator (March 2023)
2023-03-01 09:00 - 2023-03-30 12:00
The Sweathead Strategy Accelerator Awakenyour strategy giant.It runs for 4 weeks from March 1, 2023 – March 30, 2023.

Live sessions are offered each Tuesday and Thursday at 9 am ET and 12 pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.

We’ll host open office hours in Week 3. You can bring your work to this.

We offer 30 seats for each session.

Accelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).

There will be assignments that will be due.

Assignments involve creating 3 versions of a Four Points framework, one strategy story, and one simple creative brief.

Certificates are provided upon completion – getting through the online lessons and submitting an assignment.

We’ll host the cohort in our Slack channel.

You’ll need to allocate 15-20 hours for this accelerator.Buy tickets here. Buy tickets here

Masterclass: Andy Nairn's "Three Hours of Planning Superpowers"
2023-02-23 12:00 - 15:00
Make Your Strengths Your Superpowers

Andy Nairn who is the Co-founder of Lucky Generals will conduct this Sweathead Masterclass

Over 3 hours from 12pm to 3pm ET on Thursday, February 23, 2023, Andy will get you hands-on with your planning superpowers.

Buy tickets here

Summer Camp Week 04: Saying Words
2022-08-11 12:00
Live Session 4.
Saying Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 4 Trainers

Trainer
Richard Huntington
Chief Strategy Officer, Saatchi & Saatchi
Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.

Trainer
Marcelo Ferrarini
Sr. Manager, Global Insights,the LEGO Group
Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Summer Camp Week 03: Writing Words
2022-08-04 12:00
Live Session 3.
Writing Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 3 Trainers

Trainer
Dr. Marcus Collins
Head of Strategy, Wieden+Kennedy New York
Dr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world, he teaches at the Ross School of Business, University of Michigan.

Trainer
Claire Strickett
Planning Director,adam&eveDDB
Claire is strategic planner who has planned for brands like Virgin Media, Domino’s, easyJet. She is a lateral thinker, a cultural magpie, and an unashamed fan of puns.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 04 – Say Your Words

August 11

Summer Camp Week 02: Finding Words
2022-07-28 12:00
Live Session 2.
Finding Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 2 Trainers

Trainer
Lindsey Wehking

Head of Investigative Strategy, Nonfiction Research
Lindsey is an investigative strategist who gleefully violates the norms of traditional research.

Trainer
Nicole Druzhinsky
Former Senior Insights Analyst, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit, Nicole educated clients about their target audiences on the platform, brought new advertisers on board through the power of insights, reported on trends and cultural shifts across a variety of industries, and did a lot more fun stuff. Presently, she is on summer vacation — and in her free time, she likes writing, walking and listening to music, and updating her Letterboxd watchlist, and making to-do lists that will eventually be checked off.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Summer Camp Week 01: Loving Words
2022-07-21 12:00
Live Session 1.
Loving Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 1 Trainers

Trainer
Mark Pollard
Strategy CEO, Mighty Jungle | Sweathead Host
Mark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter, EA Games, Euronews, and more. @markpollard

About Trainer
Rakaa Taylor
Creative Director | Strategist | Artist
Rakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa
Check out rest of the sessions

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11
