Sweathead

Masterclass: Andy Nairn's "Three Hours of Planning Superpowers"
2023-02-23 12:00 - 15:00 (America/New_York)
Make Your Strengths Your Superpowers

Andy Nairn who is the Co-founder of Lucky Generals will conduct this Sweathead Masterclass

Over 3 hours from 12pm to 3pm ET on Thursday, February 23, 2023, Andy will get you hands-on with your planning superpowers.

Buy tickets here

Summer Camp Week 04: Saying Words
2022-08-11 12:00
Live Session 4.
Saying Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 4 Trainers

Trainer
Richard Huntington
Chief Strategy Officer, Saatchi & Saatchi
Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.

Trainer
Marcelo Ferrarini
Sr. Manager, Global Insights,the LEGO Group
Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Summer Camp Week 03: Writing Words
2022-08-04 12:00
Live Session 3.
Writing Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 3 Trainers

Trainer
Dr. Marcus Collins
Head of Strategy, Wieden+Kennedy New York
Dr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world, he teaches at the Ross School of Business, University of Michigan.

Trainer
Claire Strickett
Planning Director,adam&eveDDB
Claire is strategic planner who has planned for brands like Virgin Media, Domino’s, easyJet. She is a lateral thinker, a cultural magpie, and an unashamed fan of puns.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 04 – Say Your Words

August 11

Summer Camp Week 02: Finding Words
2022-07-28 12:00
Live Session 2.
Finding Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 2 Trainers

Trainer
Lindsey Wehking

Head of Investigative Strategy, Nonfiction Research
Lindsey is an investigative strategist who gleefully violates the norms of traditional research.

Trainer
Nicole Druzhinsky
Former Senior Insights Analyst, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit, Nicole educated clients about their target audiences on the platform, brought new advertisers on board through the power of insights, reported on trends and cultural shifts across a variety of industries, and did a lot more fun stuff. Presently, she is on summer vacation — and in her free time, she likes writing, walking and listening to music, and updating her Letterboxd watchlist, and making to-do lists that will eventually be checked off.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Summer Camp Week 01: Loving Words
2022-07-21 12:00
Live Session 1.
Loving Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 1 Trainers

Trainer
Mark Pollard
Strategy CEO, Mighty Jungle | Sweathead Host
Mark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter, EA Games, Euronews, and more. @markpollard

About Trainer
Rakaa Taylor
Creative Director | Strategist | Artist
Rakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa
Check out rest of the sessions

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11
