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Born For Strategy But Forced To Do Account Management

Virtual Event Virtual Event

May 19, 2022 @ 12:30 pm 1:30 pm EDT

Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you’re simply doing multiple roles. Either way, on your mind is this question: “How do I do strategy full-time?”

The transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem?

In this session, we’ll speak with Kimberley Upton, Head of Planning at Blue Chip (UK), Chirag Khushalani, Creative Strategist at AKQA (UAE), and Alana Dwyer, Strategic Planner at Goosebump (Ireland) and ask:

1. How did you do it?

2. How did you do it?

3. How did you do it?

And, importantly, what can someone else wanting to make the leap right now learn from how they did it.


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